The American Advertising Federation’s Tenth District announced the 2020 District American Advertising Award winners, and the proposal jacket I designed for the Texas Tech University System received a Silver Award. It was the only entry from the Lubbock market honored at this year’s district competition.
Judged at the district level by a jury of professional designers, the American Advertising Awards are the advertising industry’s largest and most representative competition. Winners are selected by evaluating the creative dimensions of each entry.
My design for the proposal jacket finished silver in the sales kit category. Created for the Texas Tech University System, the sophisticated and sleek presentation folder created a premium unveiling experience for principal gift proposals.
Entrants in the American Advertising Awards vie to receive an ADDY Award, which recognizes them as the best in their markets. The annual, three-tiered contest begins at the local chapter with winners advancing to the district level. District ADDY winners qualify for the national round. In addition to receiving a Silver ADDY from the Tenth District, my design for the proposal jacket was one of four award-winning projects recognized by the Lubbock chapter.
The Tenth District of the American Advertising Federation spans Arkansas, Louisiana, Oklahoma, and Texas. For the 2020 competition, the American Advertising Federation received close to 35,000 entries.